It is at the core of every online marketing campaign to attract and retain customers. Although the aim is not likely to change from time to time, the way you achieve that goal does. Here are five tips at your disposal to help you build impactful online marketing campaigns to reach more consumers and drive ROI.
- For material, allocate and invest more of your budget
The constant pumping out of long-form, quality content is one of the best ways to expand your online audience. A blog, post, white paper can be quality material – something the company publishes online that provides the reader with value. In your online marketing plan, allocating more of your budget to quality content can have several advantages:
This boosts brand recognition.
For your top keywords, it increases page ranks
It helps develop you as a leader of thought.
Your blogs shouldn’t read like pitches for sales. Using blog posts to share newsworthy topics instead, or include simple-yet-knowledgeable how-to guides with an expert’s perspective. Blogs that start conversations or show readers how to do something are always going to get more attention and clicks than those that sound like something is being offered. Google now more often crawls the content (think weeks and months instead of years), so you have to keep it top-notch.
- Develop safe campaigns to build connections
Above all else, Google’s ranking signals importance ties. Focus on expanding your backlink profile organically with trustworthy, related sites. When building ties, you’ll also want to keep Penguin in mind. Penguin is now running in real-time, so your rankings can represent any adjustments you make quickly. To ensure a new start, be sure to reject any toxic or spam connections that you or your organization may have created in the past.
- Opt for a mobile-first policy
If your site is not yet sensitive or mobile-friendly, immediately start working on it. Most Google searches are currently made up of searches on mobile devices. A good user experience must be provided by your platform, otherwise users would go elsewhere. A website that is mobile-friendly helps remove the risk of irritation and ensures that they remain on the page.
You can add Accelerated Mobile Pages (AMP) to your website if making your site responsive or mobile-friendly is not a choice. By using open-source technology, prioritizing content and promoting custom targeted ads, AMP lets mobile web pages load more quickly.
- With organized data in mind, optimize
You’ll need to take advantage of these features, particularly to dominate on mobile, as Google continues to improve rich snippets and introduce new types of supported structured data. Users can search on an impulse for places and items with their smartphones and other mobile devices. Structured on-page data markup allows users to get the latest, most appropriate results for their questions, which are shown in the search results directly. To organize your site’s data to address these questions, you can use structured data markup. Each count of pixels and organized details will help show users the results you want them to see.